Tuesday, October 11, 2011

SAFE & SOUND: Breast Cancer Awareness Campaign

October being the national month of breast cancer awareness led my close friend/co-blogger, Rachel and I to conduct a "Photoshoot for a cause" wherein we called in our family, friends, acquaintances and online followers to support the breast cancer awareness campaign by wearing pink shirts and joining us on a mini-photoshoot at the park. It went pretty well considering we sent out late notices (a day before the photoshoot). We are really blessed with wonderful people who came and donated as well. Rachel decided to email Safe and Sound* to be the beneficiary of the donations we acquired. Currently, I am very proud to say that we are one of their online ambassadors. I'm really happy, I've always wanted to be an ambassador of a worthy cause. Cancer is becoming our number 1 health enemy, we should support campaigns just like safe and sound's and help people fight this monster.

*Safe and Sound

The BurJuman Safe and Sound campaign is one of the region’s largest, most comprehensive breast cancer awareness campaigns. Launched in 1997, this year round programme has reached over 20 million people with the key message of survival through early detection and treatment. The campaign works to educate the UAE community on risk factors and the importance of being proactive by performing regular check-ups.

Safe and Sound is also privileged to have the annual support of major blue chip corporate from varied industry sectors. The partnership with these progressive companies enables the campaign to effectively spread the message of early detection amongst thousands of women and men in a manner that is relevant to them.

Through numerous in-mall and external awareness and fundraising events including the annual BurJuman Pink Walkathon, along with comprehensive outreach initiatives, Safe and Sound has encouraged families in the UAE to proactively take charge of their health, helping to increase understanding and empower women in the fight against breast cancer.
Proceeds from fund raising initiatives are monitored by the Red Crescent and go towards generating further awareness and supporting patient care.

For more information please contact:
Farah Ibrahim
Tel: +9714 3672530
TRACCS 24/7 Media Hotline: +97150 9448389
Email: farah.ibrahim@traccs.net


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